Fundraising is Not About Persuasion. It's About Alignment
Learn the free framework helping nonprofit leaders turn their mission into a message that inspires donors to give.
In under one hour, discover how to communicate your impact in ways that build trust, deepen donor connections, and increase major gift readiness.
The Foundations of Donor Alignment
Complete the course and unlock access to a live, free
Donor Alignment Workshop.
If you've ever struggled to...
explain your work in a way donors immediately understand
move donor conversations toward real commitments
translate impact into funding
…this course was designed for you.
Past clients include
Embody fundraising mastery, with a proven expert
$100M+
Raised by Alex
$90M+
Raised by Alex's Clients
20+
Years in Philanthropy
1000s
Donor Conversations
Why Good Organizations Struggle to Raise Major Gifts
Most organizations don’t have a donor problem.... They have a messaging problem.
They lead with needs.... Donors fund impact.
They lead with programs... Donors invest in outcomes.
They lead with persuasion.... Great fundraising comes from alignment.
The Foundations of Donor Alignment Framework
In this course you will learn:
1. Impact → Outcomes → Outputs → Income
How to turn your mission into a compelling funding narrative.
2. Heart, Head, and Hara
Understand the three centers that shape donor decision-making.
3. Alignment vs Persuasion
Why authentic resonance outperforms traditional fundraising tactics every time.
Included in this free course:
Four self-paced videos that you can finish in under an hour
Worksheets and reflection prompts to help you integrate the teachings
Feedback on your responses from Alex and his team (if you finish the course in 7 days)
Access to a live, implementation workshop with Alex so you're ready for the next donor meeting
This is $597 of value - free for you!
Lynne Twist
Founder, Soul of Money
“In every possible way, Alex Morrison is a fundraising superstar and an extraordinary trainer. Work with him and your life, your work, and your organization will sing.
"If you sign up for his programs, I can promise you that you will double your fundraising results or maybe triple them."
David Esselman
Fmr. Executive Director, BrainFutures
“Working with Alex is a game-changer. He provided me with the strategies and confidence to secure a $2 million lead gift from a relatively new donor which fueled massive growth for our organization.
"The insights on donor engagement and messaging were invaluable—I highly recommend it to anyone looking to take their fundraising to the next level.”
Dr. Julia Mossbridge
Founder, The Institute for Love and Time
"Alex has such an eye for seeing what’s true for where an organization could go in the future and what’s true about where it is now, and, without judgment, brings his wisdom to help build a bridge for those two visions.
"Before Alex came to us, we were really struggling. With Alex’s expert guidance we got our first gift major gift of $250,000!"
Most Fundraising Training Starts in the Wrong Place
It teaches you ask scripts... This course teaches what makes the ask actually work.
Before the proposal…
Before the pitch…
Before the meeting…
There is the message, the messenger, and the machine.
That’s where alignment begins.
That's what you learn to embody in this course.
Meet Your Coach
Alex Morrison
Founder, Expert Fundraising
Alex has over 20 years of experience leading nonprofits and social benefit corporations that produce inspiring, innovative outcomes for a just and regenerative world.
Alex has held all the key Director positions and understands a holistic approach to creating impact and raising money. He has personally raised over $100M through thousands of conversations with donors. His clients have gone on to raise over $90M in the first two years of working with Alex.
This course sets you on a journey
This course has been set up as a
7 Day Donor Alignment Challenge.
If you finish the videos and fill out the worksheets you will
get personalized feedback on your responses.
It will take you less than an hour.
Not only do you get personalized feedback.
Complete the free course and you will be invited to
join a live Donor Alignment implementation workshop where
Alex works with a limited number of students in real time.
Turning your message into your next donor conversation.
Learn the Donor Alignment Framework Today
Register Below to Get Instant Access
EXPERT FUNDRAISING
Foundations of Donor Alignment
CONTACT US
expertfundraising.org