Turn your donor meetings into major gifts
Over 8 weeks, will you clarify your fundraising story,
become a grounded fundraiser, and have conversations that
move aligned donors to act
FROM MESSAGE TO MONEY
Launches September 2026
You’ve seen what changes when your message gets clearer.
Now build the tools and have the conversations that convert.
If you took my workshop, you began identifying where your donor story could become more aligned, compelling, and actionable.
From Message to Money is where you turn that insight into a complete approach, with a fundraising narrative, donor engagement tool, leadership growth, and a donor strategy you can use immediately.
Embody fundraising mastery, with a proven expert
$100M+
Raised by Alex
$90M+
Raised by Alex's Clients
$5K-$5M
Range of gifts raised
1000s
Donor Conversations
Your donor meetings are not converting because the message is unclear, the messenger lacks confidence, or the donor path is not strategic.
By the end of this 8-week fundraising advisory intensive, you will leave with the message, materials, and donor conversation strategy to pursue 5-, 6-, and 7-figure gifts with more clarity and confidence, ready to produce bigger results this year.
Here's what you'll build
A compelling fundraising narrative your Board, staff, and donors can understand and act on
A donor engagement tool that inspires donors and motivates them to give
A prioritized donor strategy for your strongest opportunities so you take high-leverage actions
More confidence, clarity and courage in your donor conversations
Here's what's included
3 One-on-One Expert Strategy Sessions with Alex to refine your message, practice your donor pitch, and strategize your engagement with your top donors so you produce results this year
45 minutes each3 Working Labs with live Q&A with Alex and the cohort, helping you become a grounded fundraiser with a compelling story, and a clear approach for your donors
60 minutes each4 rounds of detailed feedback by Alex and his team on your fundraising narrative and donor engagement tool so your content delivers
2 rounds on each (4 total)
6 On-Demand Video Lessons with exclusive content full of key philosophies, strategies, and real-world examples to deepen donor engagement and raise more money
Over 2 hours of impactful contentFrom Message to Money Workbooks and Tools to accompany the videos that give you the step-by-step plans and specific processes to follow to achieve success
Over a dozen high-leverage tools and how-tos
Past clients include
If you are a leader of a non-profit - an Executive Director, Board Member, Development Director, or Major Gift Officer - who is ready to change your mindset and your fundraising results, this course is for you.
We've helped organizations go from a goal of $250,000 to raising $2.5M, or from their biggest major gift of $10,000 to a gift of $4M, using the techniques tought in this course.
Will this help me raise more money?
“Alex is a game-changer. He provided me with the strategies, narrative, and confidence to secure a $2 million lead gift from a relatively new donor which fueled massive growth for our organization.
"The insights on messaging and donor engagement were invaluable. I highly recommend this to anyone looking to take their fundraising to the next level.”
David Esselman
Former Executive Director, Brain Futures
Is Alex the right guide for me?
“In every possible way, Alex Morrison is a fundraising superstar and an extraordinary trainer. Work with him and your life, your work, and your organization will sing.
"If you sign up for his programs, I can promise you that you will double your fundraising results or maybe triple them."
Lynne Twist
Founder, Soul of Money
Can I overcome my resistance to fundraising?
"Alex helped me overcome my deep resistances to fundraising, put my own ego aside and develop a strong narrative full of passion and conviction for the cause behind our organization.
"With Alex's help, our organization grew from a $600,000 budget to $1.5 million."
Doug Lerch, LMFT
Founder, Seeds of Awareness
Will this help me clarify our story?
"I could engage in the looking inward process because I trusted Alex (and I had only just met him!). The guidelines and the feedback were great, with detailed and meticulous edits that strengthened what I was offering so much!
"The content is amazing, but Alex really is the magic and I can't recommend enough signing up for whatever he is offering.”
Courtney Watson, LMFT
Executive Director, Access to Doorways
How From Message to Money Will Transform Your Fundraising
Over eight weeks, you will refine and embody your organization's narrative in a way that speaks to your donor's values, commitments, and vision for the future - allowing you to dramatically increase your fundraising success.
By the end of this program, you will be speaking with your donors and asking for major gifts centered on a compelling donor engagement tool that brings alignment to your story and inspires action.
Your success will draw from Alex Morrison’s decades of experience, proven techniques, and deep insights from thousands of donor conversations and dozens of clients refining their narrative and uplifting their skills as fundraisers. Using these techniques, his clients have gone on to raise over $90 million!
Through one-on-one coaching sessions, group coaching working labs, in-depth and detailed feedback, and a structured curriculum of trainings, videos, and actionable plans, you will create a personalized narrative that aligns with your mission and goals, gain the confidence and skills to deepen donor relationships, and a donor tool you will use to secure 5-, 6-, and 7-figure gifts.
This is more than a program - it’s an investment in your expertise as a fundraiser and the future sustainability of your organization.
The communities you serve depend on the financial resources you bring in. Now is the time to level up your skills, secure transformational funding, and ensure your mission thrives.
Enroll now and start raising more this year.
This program has everything you need to be successful
3 One-on-One Expert Strategy Sessions with Alex to help you embody your narrative, create powerful donor engagement strategies, and work through breakdowns and challenges
3 Working Labs plus Q&A with Alex and the cohort to get a deeper dive into how to approach your donors with real-world examples (Working Labs will be recorded and available within 48 hours)
In-depth feedback from Alex and his team on your fundraising narrative and donor engagement tool so you can refine YOUR message to create the impact you desire
6 foundational fundraising video lessons with exclusive, on-demand content covering key philosophies, strategies and real-world examples
From Message to Money Workbooks and Tools to accompany the videos that give you the step-by-step plans and specific processes to follow
Register Today
Next cohort begins September 2026
This program includes private strategy sessions and detailed feedback on your actual fundraising materials, so enrollment is limited.
Early Bird
Full price: $5,200
Now only $4,200!
Save $1,000 with an early-bird, one-time payment today
Early Bird Monthly
Full price: $6,200
Now only $5,000!
Pay 5 installments of $1,000/mo and save $1,200
This program can have a transformational impact for you, your organization, and your team...
Dr. Julia Mossbridge
Founder, The Institute for Love and Time
"Before Alex came to us, we were really struggling. With Alex’s expert guidance we got our first gift major gift of $250,000!
"Alex has such an eye for seeing what’s true for where an organization could go in the future and what’s true about where it is now, and, without judgment, brings his wisdom to help build a bridge for those two visions."
Dave Ayotte
Founder, Home Farm
"The leadership and mentoring Alex provided helped my team and me to get really clear about our purpose and our story, and release old narratives that were holding us back.
"This clarity has allowed us to call in bigger possibilities and bigger funders. I am so grateful for this program and what it has made possible for our future."
Anna Durward
Head of Operations, GatherWell
“This program shifted my relationship with fundraising and money. My whole being calmed once I learned fundraising was mostly about building relationships, telling inspiring stories, and finding alignment, something I love to do.
"I am now excited and energized by fundraising, meeting donors, and exploring our alignment for greater impact.”
STILL NOT SURE?
Frequently Asked Questions
How do I know if this course is right for me?
Do you need to raise lots of money this year? Are you feeling stuck with your donor engagement? Are your donors drifting away or feeling uninspired? Then this course if for you. It will greatly increase your ability to tell your compelling narrative and provide you with a tool and steps for you to engage with - and raise more money from - your donors this year.
Will I get personal coaching directly with Alex?
Yes! You will get three 45-minute sessions with Alex where he will give you pointed feedback and topical insight based on your specific situation. You can also get your questions answered at our 3 live working labs to bring your questions and problem solve with Alex and the cohort.
If you want more of Alex's time, you can buy a coaching package. Once you purchase this course, send an email to [email protected] to ask about the coaching packages.
What if I cannot make the live working labs?
Don't worry. They will all be recorded and available on the course platform within 48 hours.
Between the work plan for you, your time with Alex, and the feedback you'll receive from Alex and his team, you will be able to stay on track to finish and be talking with your donors ready to close gifts. Even if you miss the live workshops and watch the replays.
Are refunds available?
Yes! We offer a full refund (minus credit card fees) if you complete all the coursework on time -- including the narrative matrix, creating a deck, and meeting with donors.
Can I talk to someone to help me see if this is a fit for me?
Absolutely! We want you to be sure that this course is the right investment for you and your team right now. Click the Book A Call button below to speak with Alex.