From Message to Money
Raise more money this fall with a compelling story that amplifies your impact
Launching Summer 2026
Unlock the Power of Your Story and Raise More Money
Are you pouring time and energy into donor meetings, only to walk away empty-handed?
Fundraising can feel like a constant uphill battle. You hustle to get those precious donor meetings, but too often, you walk away feeling like you didn’t quite hit the mark. You’re working hard—but you may not be focused on the right thing.
The key to turning those meetings into real money isn’t just about asking for a donation—it’s about how you show up and tell your story.
When you learn how to share your mission in a way that truly resonates with your donors, everything changes. You create trust, build excitement, and inspire action.
Now you're ready to speak with donors and raise money.
That’s exactly what this course, From Message to Money, is all about!
“This fundraising course is a game-changer. It provided me with the strategies, narrative, and confidence to secure a $2 million lead gift from a relatively new donor which fueled massive growth for our organization.
"The insights on messaging and donor engagement were invaluable—I highly recommend it to anyone looking to take their fundraising to the next level.”
David Esselman
Fmr. Executive Director, BrainFutures
Embody fundraising mastery, with a proven expert
$100M+
Raised by Alex
$90M+
Raised by Alex's Clients
20+
Years in Philanthropy
1000s
Donor Conversations
By the end of this course, you’ll have the right strategy, mentality, and tools to start raising more money this year, including:
A compelling organizational narrative that invigorates your Board, staff, and donors, and aligns them on your impact
A donor engagement tool that speaks directly to major donors and motivates them to contribute
Strategies for engaging your core donors that create alignment with their focus and inspire them to make a major gift
More confidence and courage as you embody your narrative and deepen your donors' alignment with your organization
Past clients include
“You might find this information other places, but Alex really is the magic.
"I could engage in that looking inward process because I trusted him (and I had only just met him!). The guidelines and the feedback were great. It wasn't just a glance over, but detailed and meticulous edits that strengthened what I was offering so much!
"The content is amazing, but Alex is the real gem and I can't recommend signing up for whatever he is offering enough.”
Courtney Watson, LMFT
Executive Director, Access to Doorways
Here's how we'll get you there
3 One-on-One Expert Strategy Sessions with Alex to refine your message, practice your donor pitch, and strategize your engagement with your top donors so you produce results this year
45 minutes each3 Working Labs with live Q&A with Alex and the cohort, helping you become a grounded fundraiser with a compelling story, and a clear approach for your donors
60 minutes eachIn-depth feedback by Alex and his team on your fundraising narrative and donor engagement tool so your content delivers
2 rounds on each (4 total)
6 Fundraising Video Lessons with exclusive, on-demand content full of key philosophies, strategies, and real-world examples to deepen donor engagement and raise more money
Over 2 hours of impactful contentFrom Message to Money Workbooks and Tools to accompany the videos that give you the step-by-step plans and specific processes to follow to achieve success
Over a dozen high-leverage tools and how-tos
If you are a leader of a non-profit - an Executive Director, Board Member, Development Director, or Major Gift Officer - who is ready to change your mindset and your fundraising results, this course is for you.
We've helped organizations go from a goal of $250,000 to raising $2.5M, or from their biggest major gift of $10,000 to a gift of $4M, using the techniques tought in this course.
Lynne Twist
Founder, Soul of Money
“In every possible way, Alex Morrison is a fundraising superstar and an extraordinary trainer. Work with him and your life, your work, and your organization will sing.
"If you sign up for his programs, I can promise you that you will double your fundraising results or maybe triple them."
Doug Lerch, LMFT
Founder, Seeds of Awareness
"Alex helped me overcome my deep resistances to fundraising, put my own ego aside and develop a strong narrative full of passion and conviction for the cause behind our organization.
"With Alex's help, our organization grew from a $600,000 budget to $1.5 million."
“In all my research, the greatest leaders looked inward and were able to tell a good story with authenticity and passion.”
– Deepak Chopra
How From Message to Money Will Transform Your Fundraising
Over six weeks, you will refine and embody your organization's narrative in a way that speaks to your donor's values, commitments, and vision for the future — allowing you to dramatically increase your fundraising success.
By the end of this program, you will be speaking with your donors and asking for major gifts centered on a compelling donor engagement tool that brings alignment to your story and inspires action.
Your success will draw from Alex Morrison’s decades of experience, proven techniques, and deep insights from thousands of donor conversations and dozens of clients refining their narrative and uplifting their skills as fundraisers. Using these techniques, his clients have gone on to raise over $90 million!
Through one-on-one coaching sessions, group coaching workshops, in-depth and detailed feedback, and a structured curriculum of trainings, videos, and actionable plans, you will create a personalized narrative that aligns with your mission and goals, gain the confidence and skills to deepen donor relationships, and a donor tool you will use to secure 5-, 6-, and 7-figure gifts.
This is more than a course—it’s an investment in your expertise as a fundraiser and the future sustainability of your organization.
The communities you serve depend on the financial resources you bring in. Now is the time to level up your skills, secure transformational funding, and ensure your mission thrives.
Enroll now and start raising more this year.
This program can have a transformational impact for you, your organization, and your team...
Dr. Julia Mossbridge
Founder, The Institute for Love and Time
"Alex has such an eye for seeing what’s true for where an organization could go in the future and what’s true about where it is now, and, without judgment, brings his wisdom to help build a bridge for those two visions.
"Before Alex came to us, we were really struggling. With Alex’s expert guidance we got our first gift major gift of $250,000!"
Dave Ayotte
Founder, Home Farm
"The leadership and mentoring Alex provided helped my team and me to get really clear about our purpose and our story, and release old narratives that were holding us back.
"This clarity has allowed us to call in bigger possibilities and bigger funders. I am so grateful for this program and what it has made possible for our future."
Anna Durward
Head of Operations, GatherWell
“This program shifted my relationship with fundraising and money. My whole being calmed once I learned fundraising was mostly about building relationships, telling inspiring stories, and finding alignment, something I love to do.
"I am now excited and energized by fundraising, meeting donors, and exploring our alignment for greater impact.”
“In moments like these, when the future is uncertain, donors are seeking partners who share their vision and values.
"This moment calls for a compelling, authentic, and inspiring story that demonstates your shared purpose.
"This is how you awaken your donors' alignment with your organization, and this is what has them take action with a transformational gift that fuels lasting change.”
- Alex Morrison
Meet Your Guide
Alex knows how how to tell compelling stories that raise money.
He has over 20 years of experience working with dozens of nonprofits and social benefit corporations to generate the impact narratives and necessary resources that produce inspiring, innovative outcomes for a just and regenerative world.
Alex has held all the key Director positions in non-profits, and understands a holistic approach to creating impact and raising money. He has personally raised over $100M through thousands of conversations with donors. His clients have gone on to raise over $90M within their first two years of working with Alex.
Seeing the power of this approach, Alex created this course to train leaders to succeed in fundraising by telling a compelling narrative that builds alignment and action.
It is his desire to see more organizations thrive that are working towards an environmentally regenerative, racially just, and spiritually fulfilling world.
This program has everything you need to be successful
3 One-on-One Expert Strategy Sessions with Alex to help you embody your narrative, create powerful donor engagement strategies, and work through breakdowns and challenges
3 Working Labs plus Q&A with Alex and the cohort to get a deeper dive into how to approach your donors with real-world examples (Working Labs will be recorded and available within 48 hours)
In-depth feedback from Alex and his team on your fundraising narrative and donor engagement tool so you can refine YOUR message to create the impact you desire
6 foundational fundraising video lessons with exclusive, on-demand content covering key philosophies, strategies and real-world examples
From Message to Money Workbooks and Tools to accompany the videos that give you the step-by-step plans and specific processes to follow
Register for the waitlist
Next course launches summer 2026
STILL NOT SURE?
Frequently Asked Questions
How do I know if this course is right for me?
Do you need to raise lots of money this year? Are you feeling stuck with your donor engagement? Are your donors drifting away or feeling uninspired? Then this course if for you. It will greatly increase your ability to tell your compelling narrative and provide you with a tool and steps for you to engage with - and raise more money from - your donors this year.
Will I get personal coaching directly with Alex?
Yes! You will get three 45-minute sessions with Alex where he will give you pointed feedback and topical insight based on your specific situation. You can also get your questions answered at our 2 live 90-minute workshops.
If you want more of Alex's time, you can buy a coaching package. Once you purchase this course, send an email to [email protected] to ask about the coaching packages.
What if I cannot make the live workshops?
Don't worry. They will all be recorded and available on the course platform within 48 hours.
Between the work plan for you, your time with Alex, and the feedback you'll receive from Alex and his team, you will be able to stay on track to finish and be talking with your donors in just six weeks, even if you miss the live workshops and watch the replays.
Are refunds available?
Yes! If you complete all the coursework on time -- including the narrative matrix, creating a deck, and meeting with donors -- and are still not satisfied, we will offer a full refund minus credit card fees.
Can I talk to someone to help me see if this is a fit for me?
Absolutely! We want you to be sure that this course is the right investment for you and your team right now. Click this link to set up a time to speak with someone from Alex's team.
Still wondering if this is a fit for you?
Contact us at [email protected] to set up a 15 minute meeting with someone from the team to answer your questions.
EXPERT FUNDRAISING
From Message to Money
LOCATION
San Diego, CA, USA
CONTACT US
+1 (619) 825-2299