From Message to Money
Create a compelling story that drives major gifts and amplifies your impact
Unlock the Power of Your Story and Raise More Money.
Are you pouring time and energy into donor meetings, only to walk away empty-handed?
Fundraising can feel like a constant uphill battle. You hustle to get those precious donor meetings, but too often, you walk away feeling like you didn’t quite hit the mark. You’re working hard—but you need to also be working smart.
The key to turning those meetings into real money isn’t just about asking for a donation—it’s about how you show up and tell your story.
When you learn how to share your mission in a way that truly resonates with your donors, everything changes. You create trust, build excitement, and inspire action.
That’s exactly what this course, From Message to Money, is all about!
Over five weeks, we’ll dive into how to craft a narrative that hits the right emotional notes, clearly defines your plan, and speaks directly to what your donors care about.
I’ll show you how to create a donor engagement tool—whether a deck or proposal—so you can speak your donors' language and motivate them to contribute.
Plus, we’ll focus on how you can show up with confidence as a messenger who truly embodies the story you’re telling and a plan for engaging your donors that will lead to larger and larger gifts.
Embody fundraising mastery, with a proven expert
$100M+
Raised by Alex
$85M+
Raised by Alex's Clients
20+
Years in Philanthropy
1000s
Donor Conversations
By the end of this course, you’ll have the right strategy, mentality, and tools to start raising more money this year, including:
A compelling organizational narrative that invigorates your Board, staff, and donors, and aligns them on your impact
A donor engagement tool that speaks directly to major donors and motivates them to contribute
A plan for engaging your core donors that weaves their wisdom into your narrative and prepares them to make a major gift
More confidence and courage as you embody your narrative and deepen your donors' alignment with your organization
Past clients include
So many times Alex has encountered leaders who produce amazing impact in the world, and yet they struggle to raise money.
The biggest—and most readily solvable—challenge they have is telling a compelling, motivating story that actually speaks to what donors need to know to make a substantial financial investment.
Join the dozens of non-profit leaders who have transformed their messaging approach and have gone on to raise gifts that transform their organization.
“This fundraising course is a game-changer. It provided me with the strategies, narrative, and confidence to secure a $2 million lead gift from a relatively new donor which fueled massive growth for our organization.
"The insights on messaging and donor engagement were invaluable—I highly recommend it to anyone looking to take their fundraising to the next level.”
David Esselman
Fmr. Executive Director, BrainFutures
Here's how we'll get you there
2 One-on-One Expert Strategy Sessions with Alex to help you embody the teachings and personalize your learning - 50 minutes each
2 Core Concept Workshops with live Q&A with Alex, his team, and the cohort, helping you create the most compelling, aligned approach to telling your story - 90 minutes each
In-depth feedback by Alex and his team on your fundraising narrative and donor engagement tool - 2 rounds on each (4 total)
6 Foundational Fundraising Video Lessons - exclusive, on-demand content covering key philosophies, strategies, and real-world examples for creating a powerful tool and telling a compelling story - over 2 hours
From Message to Money Workbooks and Tools to accompany the videos that give you the step-by-step plans and specific processes to follow - over a dozen high-leverage processes and tools
As leaders, we are continually drawn to focus on our programs and our results. Fundraising can seem like a burden that limits the potential impact of our organizations.
By working closely with me, leaders fundamentally change their mindset, their approach, and their results.
We've helped organization go from a goal of $250,000 to raising $2.5M, or from their biggest major gift of $10,000 to a gift of $4M using the foundational techniques I teach in this messaging course.
Lynne Twist
Founder, Soul of Money
“In every possible way, Alex Morrison is a fundraising superstar and an extraordinary trainer. Work with him and your life, your work, and your organization will sing.
"If you sign up for his programs, I can promise you that you will double your fundraising results or maybe triple them."
Doug Lerch, LMFT
Founder, Seeds of Awareness
"Alex helped me overcome my deep resistances to fundraising, put my own ego aside and develop a strong narrative full of passion and conviction for the cause behind our organization.
"With Alex's help, our organization grew from a $600,000 budget to $1.5 million."
“In all my research, the greatest leaders looked inward and were able to tell a good story with authenticity and passion.”
– Deepak Chopra
How From Message to Money Will Transform Your Fundraising
Over five weeks, you will refine and embody your narrative that will secure major gifts—one you can implement immediately to dramatically increase your fundraising success.
By the end of this program, you will have a clear, compelling narrative that brings alignment to your story and inspires your community. From that, you will create a donor engagement tool that supports you in having the best fundraising year yet.
Your success will draw from Alex Morrison’s decades of experience, proven techniques, and deep insights from thousands of donor conversations and dozens of clients refining their narrative and tool. Using these techniques, his clients have gone on to raise over $85 million!
Through one-on-one coaching sessions, group coaching workshops, in-depth and detailed feedback, and a structured curriculum of trainings, videos, and actionable plans, you will create a personalized narrative that aligns with your mission and goals, the confidence and skills to deepen donor relationships, and a donor tool you can use to repeatedly secure 5-, 6-, and 7-figure gifts.
This is more than a course—it’s an investment in your expertise as a fundraiser. The organizations and communities you serve depend on the resources you bring in. Now is the time to level up your skills, secure transformational funding, and ensure your mission thrives.
Enroll now and start raising more this year.
This program can have a transformational impact for you, your organization, and your team...
Dr. Julia Mossbridge
Founder, The Institute for Love and Time
"Alex has such an eye for seeing what’s true for where an organization could go in the future and what’s true about where it is now, and, without judgment, brings his wisdom to help build a bridge for those two visions.
"Before Alex came to us, we were really struggling. With Alex’s expert guidance we got our first gift major gift of $250,000!"
Dave Ayotte
Founder, Home Farm
"The leadership and mentoring Alex provided helped my team and me to get really clear about our purpose and our story, and release old narratives that were holding us back.
This clarity has allowed us to call in bigger possibilities and bigger funders. I am so grateful for this program and what it has made possible for our future."
Anna Durward
Head of Operations, GatherWell
“This program shifted my relationship with fundraising and money. My whole being calmed once I learned fundraising was mostly about building relationships, telling inspiring stories, and finding alignment, something I love to do.
"I am now excited and energized by fundraising, meeting donors, and exploring our alignment for greater impact.”
“In moments like these, when the future is uncertain, donors are seeking partners who share their vision and values.
"This moment calls for a compelling, authentic, and inspiring story that demonstates your shared purpose.
"This is how you awaken your donors' alignment with your organization, and this is what has them take action with a transformational gift that fuels lasting change.”
- Alex Morrison
Meet Your Guide
Alex knows how to tell a good story. He has over 20 years of experience working with dozens of nonprofits and social benefit corporations to generate the impact narratives and necessary resources that produce inspiring, innovative outcomes for a just and regenerative world.
Alex has held all the key Director positions in non-profits, and understands a holistic approach to creating impact and raising money. He has personally raised over $100M through thousands of conversations with donors. His clients have gone on to raise over $80M, all within their first two years of working with Alex.
Seeing the power of this approach, Alex decided to create a messaging course that would train leaders to succeed in fundraising by telling a compelling narrative. It is his desire to see more organizations thrive that are working towards an environmentally regenerative, racially just, spiritually fulfilling world.
This program has everything you need to be successful
2 One-on-One Expert Strategy Sessions with Alex to help you embody the narrative and messaging processes and work through breakdowns and challenges
2 Core Concepts Workshops plus Q&A with Alex, his team, and the cohort to get a deeper dive into the process with real-world examples. Workshops will take place May 7th 12-1:30pm pacific and May 22nd 11-12:30pm pacific. Workshops will be recorded and available within 48 hours.
In-depth feedback from Alex and his team on your fundraising narrative and donor engagement tool so you can refine YOUR message
6 foundational fundraising video lessons - exclusive, on-demand content covering key philosophies, strategies and real-world examples
From Message to Money Workbooks and Tools to accompany the videos that give you the step-by-step plans and specific processes to follow
Join us: September 10 - October 31, 2025
One-time payment
Save $1,200 by paying in full
The Freedom Journal by Dr. Eger
3 Guided Visualizations by Alex Morrison
Calming Coloring Pages by AnnKristine Palouda
Regular Price $5,000
$3,800
monthly payments
Make regular payments that are easier for your cash flow
Pay in four easy installments of $1,250 each
Regular Price $6,500
$5,000
STILL NOT SURE?
Frequently Asked Questions
How do I know if this course is right for me?
Do you need to raise lots of money this year? Are you feeling stuck with your donor engagement? Are your donors drifting away or feeling uninspired? Then this course if for you. It will greatly increase your ability to tell your compelling narrative and provide you with a tool and steps for you to engage with - and raise more money from - your donors this year.
Will I get personal coaching directly with Alex?
Yes! You will get two 50-minute sessions with Alex where he will give you pointed feedback and topical insight based on your specific situation. You can also get your questions answered at our 2 live 90-minute workshops.
If you want more of Alex's time, you can buy a coaching package. Once you purchase this course, send an email to [email protected] to ask about the coaching packages.
What if I cannot make the live workshops?
Don't worry. They will all be recorded and available on the course platform within 48 hours.
Live workshops will take place May 7th 12-1:30pm pacific and May 22nd 11-12:30pm pacific.
Between the work plan for you, your time with Alex, and the feedback you'll receive from Alex and his team, you will be able to stay on track to finish and be talking with your donors in less than 5 weeks, even if you miss the live workshops and watch the replays.
Are refunds available?
Yes! If you complete the coursework, including filling out the narrative document and creating a deck -- once you share those with us, we will offer a full refund minus credit card fees.
Still wondering if this is a fit for you?
Contact us at [email protected] to set up a 15 minute meeting with someone from the team to answer your questions.
EXPERT FUNDRAISING
From Message to Money
LOCATION
San Diego, CA, USA
CONTACT US
+1 (619) 825-2299